Marketing Plan - 2194 Words

Introduction Fonterra is New Zealand’s largest multinational company which founded andheadquartered in Auckland, New Zealand which has almost 15,900 employees. Fonterracontain rich heritage of dairy expertise and passion. This comes from generations of producing quality dairy products enjoyed by consumers and consumers in more than 140countries. Today, it is the world’s leading exporter of dairy products and responsible for more than 1 third of international trade. The Fonterra are famous with their dairy productsuch as Anchor which is also known as Fernleaf which provide good nutrition for everyone , Anlene which is specially formulated for adult’s optimal bone health and alsoAnmum which is design to meet the needs of pregnant and†¦show more content†¦It enables the consumer to read before they purchase our product. For example, our product is approved by the MalaysiaHealth Ministry and a mark that shows that our product had passed the test. Price When we were decided to set our new product’s price, we had faced a problem.There are some company had produce same category product with us. So, we tried not toset a high price due to a few competitors. So, we had decided to set a price at RM 2.99 per bar and RM 15.99 per bulk. There are 6 bars in a bulk. This is because lower pricegenerally lead to higher sales volume. Although the BB BARis not expensive, but it stillcan help our company to gain profit. The price had support the organization’s operating,administrative and research and marketing cost like advertising and sales. The other reason we do not set a high price but pricing at the near market prices is we tried toreduce price wars in the industry and get the double win situation.We had to choose two types method for pricing BB BAR, price skimming and penetration pricing. Among these two methods, we had chosen the price skimmingmethod. We set an initial high price to cover our new product costs and generate a p rofit.Our initial price is about RM 2.59 per bar. The other one ringgit is to cover the operatingcost, research and marketing costs. Therefore, our new product price is still affordable for everyone and the consumer will be willingShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Human Right For The People Of Israel And Palestine

Peace is a basic human right for the people of Israel and Palestine. Given the tenuous nature of amity between Israel and Palestine, this is a difficult subject at best. However, there are women out there that believe in, and engage in, peacebuilding efforts between these two territories. Women’s participation in the peace building process of these two countries is vital to the construction of an unbiased, proactive reconciliation to occur. Because women comprise a large percentage of the population in these countries, their input and nonviolent negotiating practices are extremely important considering the escalation of violence in the presently unstable situation between these warring parties. Since women have a tendency to operate from a nonviolent arena, their inclusion in the peace building efforts are necessary to eliminate the violence that is ripping these two countries apart. Women are generally viewed as keepers of the domestic domain, thus, they stand to lose their very foundation if peace cannot be achieved. At a time when the conflict between these groups has reached an all-time high, it is of upmost importance for women to help pave the way to culminate a peaceful coexistence between these two opposing factions. The imperative need for a resolution to this age-old conflict must find some immediate answers. There are many women operating at a grassroots level which will hopefully bring about some significant changes that will be instrumental to creating aShow MoreRelatedThe First Two Uprisings Of The West Bank, Gaza And East Jerusalem1341 Words   |  6 Pagesproviding emergency help to people who were in need. Palestinians always have seen themselves as occupied, that what made them economically depend on Israel. Palestinian’s work, wages were half of what Israeli workers would get paid, their taxes were high and another thing was that they didn’t have any kind of job security, because Israeli security denied them any rights within Israel. In this case, position of Palestine is understandable, they are like any other people wanted to be free from beingRead MoreOppression Is The Driving Force Behind The Violence1376 Words   |  6 Pages Oppression is the driving force behind the violence in Israel. It is based on a land dispute that led to oppression and now the violence seen today. Israel is plagued with a cycle of violence and fear. There are many factors behind the climate of terror that is taking place in Israel, but none as significant as oppression. The establishment of Israel by Jews led to many changes for Palestinian Arabs, who were already living in the area. Many of these changes were oppressive and intrusive toRead MoreThe Conflict Between Israelis And Palestinians1686 Words   |  7 PagesJerusalem, according to the annual report by the UN Office for the Coordination of Humanitarian Affairs (OCHA). Because of the unfair treatment of Palestinians, the situation in Israel/Palestine is a human rights conflict. To further understand this conflict, one must first know how it began. In 1948, the country of Israel was formally created. Technically speaking, this would be the origin of this conflict, but some scholars think it began earlier. They believe it was a result of the Jewish exilesRead MoreThe Plo As The Palestinian Sovereign1529 Words   |  7 PagesName Palestine has a right, under international and natural law, to self-determination under the borders which existed prior to Israel’s formation in 1948. The natural governing authority of the new Palestinian State to be formed within these borders is the Palestinian Authority (PLO) currently led by Mahmoud Abbas. Given that land was stolen from Palestinian natural sovereignty via actions taken by Israel in wars which Palestine proper was not a participant to, Israel must also pay reparationsRead MoreUnintended Consequences - Israel from Palestine1297 Words   |  6 PagesHolocaust’s causation in the creation of Israel and generous partition of Palestine is the potential for nations to pity the Jews for their suffering. In truth, Zionism wasn’t offered any gains by the Holocaust. Not only was the genocide irrelevant to the argument of Zionism to the rest of the world, but it also couldn’t be pitied, as it was not yet understood. Overall, the Palestine qu estion – and it was just that: a question regarding Palestine, not Israel – was answered based on the state of eventsRead MoreEssay on The Recognition of Israel: World War II1483 Words   |  6 Pages Recognition of Israel World War II left Europe in ruins and devastated those who lived there, but nobody was more affected than the Jews. When the war ended, the U.S. and other countries revealed to the world the amount of torture and mistreatment the Jews suffered under Nazi control. Many wanted to help these suffering outcasts, so Jewish Zionists suggested the Jews be relocated to Palestine, where they could live in peace away from others(Devine, 1). Britain and President Truman felt sympatheticRead MoreThe Partition Of Israel And Palestine966 Words   |  4 PagesSince the UN partition of Israel and Palestine in 1947, Israel has been placed in many instances of conflict between the Jewish migrants to the region and the Palestinian natives. Several conflicts resulted in open, declared war, such as the First Arab-Israeli War of 1948-1949, and the Yom Kippur War of 1973. In addition, Israel has been involved in the occupation of the West Bank and the blockade of the Gaza Strip. After the last open war, I srael’s occupation of the West Bank has been marked byRead MoreUnveiling Truths of Occupied Palestine Essay1368 Words   |  6 Pagesall, a menace to Israel. Ask a Palestinian about an Israeli, and the thoughts may be of militant brutality, people oppressors, and ultimately land stealers. But where do these negative paintings come from? And who is the artist? Do connotations held by the majority constitute absolute truth, or any truth for that matter? The answers to these questions are not easily answered, due to the broad scope in nature of these topics; however through the exploration of occupied Palestine, some light may beRead MoreThe Treaty of Camp David1874 Words   |  7 Pagesthe Camp David agreement never before was there such a significant agreement made. The Camp David accords effectively ended the Israel–Egypt conflict never before had any of the sides publicaly considered a peaceful agreement. The Camp David accords truly were the begining of a new er a in the Midle East . However the agreement had an unseen consequence the Palestinian people were now more reluctant to fight for their freedom using radical tactics supporting the PLO furthermore using terrorism as aRead MoreIslamic and Middle East World Conflicts1048 Words   |  4 PagesHamas and Fatah, second conflict is the Arab-Israeli conflict, and finally Syrian civil War. The Arab-Israel conflict started over a land. Both Palestinian Arabs and Israeli wanted the right to the same land. During the WW II Britain promised both sides a state in Palestine. After the war, the British Empire gained control of Palestine. The British mandate opened Jewish immigration into Palestine. Arab Palestinian population felt threatened by increase of few population and fights broke out on both

Why Quaid Left Congress Free Essays

In 1913 the Quaid-i-Azam joined the All India Muslim League without abandoning the membership of the Congress of which he had been an active member for some years. But this membership of the two organizations ended in December 1920. On the occasion of the special session at Nagpur the Congress adopted a new creed which permitted the use of unconstitutional means and decided to resort to non-violent non-co-operation for the attainment of self-government. We will write a custom essay sample on Why Quaid Left Congress or any similar topic only for you Order Now The new policy and programme in essence envisaged withdrawal of the students from schools and colleges, boycott of law-courts by lawyers and litigants as well as the impending elections to the legislatures under the Government of India act 1919 either as voters or as candidates. 1 The new philosophy of the Congress had been shaped almost entirely under the influence of Gandhi who had, by then, emerged as a commanding figure in Congress politics. Although there were many prominent Congressmen such as C. R. Das and Lala Lajpat Rai who did not subscribe to the programme of non-co-operation2, Jinnah was the only one in a crowd of several thousand people who openly expressed serious disagreement. A constitutionalist by conviction he was unable to endorse, what he called, a sterile programme that the Congress intended to pursue. He was not opposed to agitation or, even putting stronger, pressure on the Government but he distrusted the ‘destructive methods which did not take account of human nature, and which might slip out of control at any time’3. He was convinced and he did not hesitate to tell Gandhi directly that ‘your way is the wrong way: mine is the right way – the constitutional way is the right way’4. But his voice of practical statesmanship was not heeded and Jinnah walked away not only out of the Congress session but from the Congress Party as well. Commenting on Jinnah’s courage as the solitary opponent of the Boycott resolution Col. Wedgwood, who was present in the Congress session as a fraternal delegate of the British Labour Party, observed that if India had only a few more men of Jinnah’s convictions she would not have to wait for long for her independence. Jinnah’s rupture with the Congress has been variously interpreted. Jawaharlal Nehru in his Autobiography is of the view that â€Å"Temperamentally he did not fit in at all with the new Congress. He felt completely out of his element in the Khadi-clad crowd demanding speeches in Hindustani†. 6 In a later work he has reiterated that Jinnah left the Congress ‘because he could not adapt himself to the new and more advanced ideology and even more so because he dislike the crowds of ill-dressed people talking in Hindustani, who filled the Congress’7. This is hardly a convincing explanation of Jinnah’s breach with the Congress. During his fourteen year old8 association with the body he had freely mingled with the ‘Khadi-clad’ and ‘ill-dressed’ crowd at its meetings. This criticism, moreover, does not appear to reckon with the fact that the people whom Jinnah led in later years – the Muslims – were even poorer and less educated than Hindus who swelled the Congress gatherings and felt completely at home among them. It is of course true that the wilderness of unconstitutionalism had no appeal for him. There was nothing mealy-mouthed about it. He was convinced that Gandhian methodology for the solution of political problems would do great harm than good to India and especially the Muslims, as indeed it did. The Moplahs, the descendants of Arab sailors living along the Malabar Coast, rose in revolt against the British in August 1921 as partners in the non-co-operation movement and lost no less than 10,000 lives9. The Chauri-Chauri tragedy in the district of Gorakhpur, in February 1922, where twenty two policemen were overpowered and brutally burnt alive in the adjoining police station by a frenzied mob was also a sequel of Gandhi’s civil disobedience movement. Whether it was on account of excess such as these or some other unexplained factors, Gandhi realised his mistake at this stage; calling it a Himalayan blunder he called off the movement. Another Hindu writer would have us believe that Jinnah was a ‘misfit in the Indian National Congress after its assumption of a new complexion of agitation against the British Government’. 0 Writing in defence of the Nagpur Resolution, a British biographer of Gandhi has likewise suggested that the Congress demand for Swaraj ‘within the British Empire if possible or outside it if necessary’ was the clause which ‘killed the alliance with Jinnah and the Muslim League’. In his opinion ‘the suggestion that I ndia might quit the Empire was too much for him – having talked himself into total inefficacy he deserted Congress for ever’11. The proposition that Jinnah was in league with the forces of British Imperialism is manifestly ncorrect. Any one who has made a dispassionate study of Jinnah’s political career and his public utterances inside as well as outside the Legislative Assembly would not fail to see that he was the bitterest critic of British rule throughout his public career. Immediately after the stormy session of the Congress at Nagpur, Jinnah explained the reasons for his dissociation from the Congress. Talking to a Hindu journalist he said ‘I will have nothing to do with this pseudo-religious approach to politics. I part company with the Congress and Gandhi. I do not believe in working up mob hysteria. Politics is a gentlemen’s game’12. Speaking several years later, he charged Gandhi with destroying the ideal with which the Congress was started. He was the one man responsible for turning the Congress into an instrument for the revival of Hinduism’13. These words are neither a mere accusation nor a revelation. ‘Gandhi’, in the words of Jawaharlal Nehru ‘was essentially a man of religion, a Hindu to the inner-most depths of his being14. His oft-expressed desire to live for 125 years was an old Hindu aspiration which ‘according to Hindu tradition was the full span of human life’15. Even the political terminology he coined and the weapons he used to fight his political battles were characteristically Hindu. In an article, entitled, ‘The Doctrine of the Sword’, written in 1920, he proudly proclaimed: ‘I have therefore ventured to place before India the ancient law of self-sacrifice. For Satyagraha and its off-shoots, non-co-operation and civil resistance, are nothing but new names for the law of suffering. The Rishis who discovered the law of non-violence in the midst of violence were greater geniuses than Newton. They were themselves greater warriors than Wellington’16. Despite his frequent professions that he was equally dedicated to all religions17, Gandhi left no one in doubt as to what his own religious beliefs were. In a language free from all ambiguity he said that he was Sanatani Hindu ‘because I believe in the Vedas, the Upanishadas, the Purana and all that goes by the name of the Hindu scriptures, and therefore in avatars and rebirth’18. It was his religion and not politics which appealed to his Hindu followers. In the words of Subhas Chandra Bose, ‘when the Mahatma speaks, he does so in a language†¦of the Bhagvat Gita and the Ramayana. When he talks to them about Swaraj†¦he reminds them of the glories of Ramarajya (the Kingdom of King Rama of old) and they understand. And when he talks of conquering through love and ahinsa (non-violence) they are reminded of Buddha and Mahavira and they accept him,19. In spite of ‘Himalayan’ miscalculations that he made and the obvious political blunders that he committed his popularity among the masses hardly ever waned. The explanation of this curious phenomenon lies in the fact that ‘he played cleverly on the religious superstitions of the ignorant and poverty-stricken millions of India and got away with it’20. It was this approach to politics which repelled Jinnah and his departure from the Congress may be regarded as the starting point of a long process of self-examination. He was therefore to look more and more to the needs of his own community. It may be mentioned in the passing that Gandhi and Jinnah were each other’s antithesis in beliefs and ways of life and furnished an interesting study in contrast. There was hardly anything in common between them which could hold them together on one political platform for any length of time. Gandhi had been active in politics since his return from South Africa in 1915 and had consistently waged battles against the British Government on the question of political and constitutional future of India. But an accurate knowledge of facts and their details was not one of his otherwise numerous accomplishments. He himself admitted to Chimanlal Setalvad during the second session of the Round Table Conference that he had never read the Government of India Act of 1919. 21 In 1942 he wrote to Viceroy Lord Linlithgow that ‘he had been reading for the first time the Government of India Act of 1935’ and added ‘that if only he had studied it carefully†¦the course of Indian history might well have been different’22. He was an enigma and a sort of mystic who seldom spoke directly and mostly acted on impulse which he conveniently descried as his ‘inner voice’. Even his closest associates like Nehru found him to be ‘a very difficult person to understand’ because ‘sometimes his language was almost incomprehensible to an average modern’23. Lord Wavell at the end of one meeting with him complained that ‘he spoke to me for half an hour, and I am still not sure what he meant to tell me. Every sentence he spoke could be interpreted in at least two different ways. I would be happier were I convinced that he knew what he was saying himself, but I cannot even be sure of that’24. He was quite capable of interpreting and reinterpreting his own statements and was ‘perfectly prepared to go back at any time on anything he had said earlier’25. He could assume that role of a dictator in the Congress Party when it suited him while on other occasions when he believed that Hindu interests could be better served by his silence he would withdraw and innocently plead that he was not even an ordinary member of that Party. Jinnah, on the other hand was a down right political realist. True to his legal profession he would prepare his brief only after he was sure of his facts. There was a great deal of political idealism in him which was to grow with years but it was always based on the stark realities of the situation. He honoured his pledged word and as Lord Pethick Lawrence said, ‘a man of very firm resolution, a man who when made a promise always kept it and if he felt any body else with whom he was negotiating failed to keep his promise he reacted very strongly’26. To say that the two-nation theory was the only ‘wall between Gandhi and Jinnah’27 is to oversimplify their mutual differences. It was a clash of two strong personalities, two distinct value systems and two irreconcilable ideologies and it were these differences what were ‘to dictate the course of the pen that wrote the history of India’28. Gandhi was a ‘strong man’ and he wanted complete submission not only from his followers but also from his co-workers. To expect Jinnah to offer unconditional acquiescence to any one and least of all to person like Gandhi was to hope for the impossible. This was completely alien to his way of thinking. The surprising thing is not that Jinnah left the Congress in 1920 but that he did not quit it earlier? It is therefore not a far-fetched assumption that Jinnah would have given up the Congress even if he had not voted for non-co-operation at Nagpur. It may have come about a little later but to expect that he would have continued to work in the Congress, in spite of Gandhi’s ascendancy with Hindu philosophy as the guiding star of his politics, appears highly unlikely. How to cite Why Quaid Left Congress, Essay examples